In the world of ski apparel, a new brand has emerged with a unique vision, and it's not just about the slopes. Alexa Stein, a former competitive skier turned finance professional, has launched Slope Set, a brand that aims to bridge the gap between performance and style. This story is an inspiring journey of an individual's passion and a fresh take on an age-old challenge in the ski industry.
The Birth of Slope Set
Slope Set's inception is a tale of two worlds colliding. Alexa Stein, having grown up on the icy slopes of the East Coast, found herself drawn to the competitive world of freestyle skiing from a young age. The daily grind of transitioning from chairlifts to weight rooms sparked a quest for versatile layers that could keep up with her active lifestyle.
As Stein's journey progressed, a severe concussion during her senior year of college changed the course of her career. The growing awareness of CTE and head trauma in sports forced Stein to reevaluate her future in competitive skiing. It was a difficult decision, but one that ultimately led her to rediscover her love for skiing on her own terms.
From Finance to Fashion
Stein's transition from the ski slopes to the corporate world of finance was a bold move. Spending years in operations at Goldman Sachs and private equity, she gained valuable business acumen. However, her heart remained with skiing, and she yearned to combine her passion with her professional expertise.
"I wanted to create something that reflected my love for skiing and my business background," Stein explains. "Slope Set is about merging these two worlds and offering products that are not just functional but also stylish."
The Alpine Legging: A Game-Changer
Slope Set's first product, The Alpine Legging, is a testament to Stein's dedication to innovation. Designed to eliminate any bulk between a skier's sock and boot, these leggings offer a seamless fit, enhancing performance and comfort.
"The Alpine Legging is a result of years of experimentation," Stein shares. "I wanted to create a base layer that could handle the coldest days on the slopes and still look great off the mountain."
A Brand with a Vision
Slope Set's vision extends beyond the slopes. The brand aims to cater to the modern skier's lifestyle, offering apparel that transitions seamlessly from the slopes to après-ski activities and even the office. Stein's goal is to create a community of skiers who share her passion for both the sport and fashion.
"I want Slope Set to be more than just a brand; I want it to be a community where skiers can connect and share their love for the sport," Stein says. "It's about celebrating the active lifestyle that skiing embodies."
The Future of Slope Set
As the brand grows, Slope Set plans to expand its reach, partnering with members of the U.S. Ski Team and engaging with a wider audience. Stein's vision is to make Slope Set a go-to brand for skiers seeking both performance and style. With the recent release of the Ascent collection, focused on summertime activities, Slope Set is proving its versatility.
"We're excited about the future and the opportunity to connect with more skiers," Stein concludes. "Slope Set is here to stay, and we can't wait to see where this journey takes us."
Final Thoughts
Slope Set's story is a reminder that passion can drive innovation. Alexa Stein's journey from competitive skier to finance professional and back to the ski industry is a testament to the power of following one's heart. With Slope Set, she has created a brand that embodies her unique perspective, offering a fresh take on ski apparel. It's an inspiring tale of how one person's vision can shape an industry.
